Can You Revive Those Ancient Color Prints for Stock Sales?您能否恢复那些古老的彩色打印的股票销售？
If you are an editorial stock photographer, (that is, you enjoy capturing life around you with your camera and building a stock file that will appeal to book and magazine editors), you are going to find that our industry has moved cautiously into the Digital Revolution. 如果您是编辑股票摄影师， （也就是说，你喜欢捕捉生活的周围你的相机和建设一支股票的文件，将呼吁书和杂志编辑） ，你会发现我们的产业一直在谨慎的数字革命。Especially for the smaller markets, prints are rarely acceptable to photobuyers. 尤其是规模较小的市场，版画，很少接受photobuyers 。This is not to say that no photobuyers can accept prints, but it is to say that most editorial stock photobuyers continue to require original slides or high-resolution digital scans submitted exactly to their specifications. 这并不是说，没有photobuyers可以接受照片，但它说，大多数股票photobuyers社论继续需要原始的幻灯片或高清晰度数字准确提交扫描他们的规格。
The high-resolution image is sent by e-mail (DSL or higher speed) or courier on a disc. 高分辨率图像发送电子邮件（ DSL或更高的速度） ，或信使的光盘。In some case, the photobuyer will require the original slide. 在某些情况下， photobuyer将需要原幻灯片。
And those prints? 和这些版画？If you have the negatives, and they're in good condition, you're in luck. 如果您有底片，他们正处于良好状态，你是在运气。Color negative scans work well and are often better than transparency scans. 彩色负片扫描工作，而且往往优于透明度扫描。This means you could send a high resolution digital scan of your image, produced from the original color negative. 这意味着你可以传送高清晰度数字扫描您的形象，生产从原来的彩色负片。
THE DIGTAL MARKETS在数字市场 Newspapers have been the pioneers in this digital\print revolution, but newspapers usually don't pay well enough for you to get involved. 已报纸的先驱者在这一数字\印刷革命，但报纸通常不支付不够好为您介入。
The commercial stock industry, eg buyers at ad agencies, graphic houses, corporations usually can readily use a high quality hi-res scan just as well as a transparency. 商业股票行业，如买家在广告代理商，图形的房屋，企业通常可以很容易使用高品质的高清晰度扫描公正，以及透明度。
Your prints can easily be digitized and employed on the web, but then again, that Internet market presently is not large. You'll find some of your editorial buyers are equipped to digitize your prints for their particular use. 您的打印可以很容易地使用数字化和网络上，但随后再次，即互联网市场目前并不大。您会发现您的一些社论买家都装备数字化您的版画其特定用途。This saves you the expense of using a local service bureau to produce high-resolution digitized images from your prints or negs. 这样可以节省你的开支使用本地服务局生产的高分辨率数字图像从您的照片或negs 。
YOUR WORKING METHODS您的工作方法 In this new century, the marketing approach is still the same: "Find out what area appeals to you, find markets for that area of interest, and then photograph for it." 在这新的世纪，营销方式仍是相同的： “了解地区向你呼吁，寻找市场的这方面的兴趣，然后它的照片。 ”Inquire of your particular photobuyers, which delivery method they prefer, and the buy camera equipment accordingly. 您对您的特定photobuyers ，它提供他们喜欢的方法，并购买相应的摄像器材。
If you've been strictly a color-neg-photographer is the past, the digital era has provided you with new marketing opportunities. 如果您一直在严格的颜色负，摄影师是在过去，数字时代已经为您提供新的市场机会。
Rohn Engh , veteran stock photographer and best-selling author of "Sell & ReSell Your Photos" and "sellphotos.com," has helped scores of photographers launch their careers.罗恩Engh ，资深摄影师和股票市场最畅销的作者， “销售转售你的照片”和“ sellphotos.com ” ，已帮助数十名摄影师推出自己的事业。For access to great information on making money from pictures you like to take, and to receive this free report: "8 Steps to Becoming a Published Photographer," visit http://www.sellphotos.com 为获取信息的巨大赚钱图片，您想借此，并能获得这个免费的报告： “ 8步骤成为一个出版摄影” ，访问http://www.sellphotos.com
Welcome to PhotoSourceInternational.com. 欢迎PhotoSourceInternational.com 。Here's where you'll find information about social photography, editorial photography, selling photos, buying photos, stock photography, photo research, and making a marketable photo. 以下是在这里您可以找到有关社会摄影，摄影编辑，出售照片，买照片，股票摄影，照片的研究，并作出了出售照片。
Goodbye Big Brother; Hello Peer-to-Peer...再见大哥;您好点对点...a forerunner of what’s to come...先驱什么来...
Goodbye Web; Hello People-to-People再见网络;您好！人民
ADVANCE NOTES: They said it would come.进展注：他们说，会来的。We wrote about it back in '95 and '96. 我们写它早在'95和'96 。It’s royalty-based picture-selling. 这是皇室的图片销售。No, not royalty-free, but Royalty with a capital R. The Napster case, currently in the news, reminds us that selling direct to photobuyers may eventually be the distribution of choice for freelance stock photographers (and photobuyers). 不，不是免费的，但提成资本河的Napster案件，目前在该消息公布后，提醒我们，销售直接photobuyers最终可能的分布情况自由选择股票摄影师（和photobuyers ） 。
We all know that big business dictates to musicians what music they should be writing and performing. 我们都知道，大企业的要求，以音乐家的音乐，他们应当书面和表演。Ask Sonny Bono and Cher, The Beach Boys, and Courtney Love. 卖出桑尼波诺和雪儿，海滩男孩，考爱。Unless musicians cooperate with the big label companies, who control the purse strings, they have little chance of enduring in the mainstream of commercial music. 除非音乐家合作的大品牌公司，谁控制的钱袋，他们几乎没有机会长期在主流商业音乐。An upstart rarely goes to the top of the charts without an infusion of promotional dollars from big business. 一个暴发户很少去上方的图表没有输液的促销美元大生意。The overall result is mediocre music that the gurus at the big label companies believe appeals to the masses, the common denominator. 总体结果是平庸的音乐大师在标签的大公司认为呼吁群众，共同点。
Too bad for creative, inspired music that never sees the light of day. 太糟糕的创意，灵感音乐，从来没有看到阳光。With very rare exceptions, stifled musicians either bow out of the game, or make compromises to toe the line of music company executives. 在非常罕见的例外，窒息音乐家或者退出游戏，或作出妥协，以趾线的音乐公司高管。
A CHANGE ON THE HORIZON改变在地平线上
Move over executives. 移动的管理人员。The Napster case wants to speak. Napster的情况下想说话。If you’ve followed the news, you know that the big label companies have brought an Internet law suit against the San Mateo, CA company, Napster, which distributes software of the same name that allows users to download MP3 music files of popular music (and music by unknowns trying to break into the field) from other people’s hard drives. 如果您已经遵循了新闻，你知道的大品牌公司都带来了互联网的法律起诉圣马特奥，美国加利福尼亚公司， Napster公司的分发，该软件的名称相同，允许用户下载MP3音乐文件的流行音乐（和音乐的未知试图闯入外地）由其他人的硬盘驱动器。As early as October the case will go to trial, and no doubt eventually end up in the US Supreme Court. 早在10月的情况下将前往审判，毫无疑问，最终结束了在美国最高法院。
What’s so important about all this for stock photographers? 有什么重要的这一切为股市摄影师？
Even if Napster loses its case, this distribution process paves the way for an entirely new delivery method for photographers, artists, game makers, musicians, and writers, who have historically been at the mercy of middle-men to promote and distribute their work. 即使失去了Napster的情况下，这一分配过程铺平了道路，为一个全新的交付方法，摄影师，艺术家，游戏制造商，音乐家和作家，谁在历史上一直受制于中等男子，以促进和分发他们的工作。It’s called peer-to-peer. 这是所谓的点对点。Your hard drive to my hard drive, without going through the Web. 您的硬盘驱动器到我的硬盘驱动器，而不必通过网络。
Here’s how it works. 其工作原理如下。To get the creative work you are looking for, you circumvent the usual distributor (label company in this case) and download the music file you’re looking for from the supplier's hard drive. 要获得创造性的工作您正在寻找的，你规避通常经销商（标签公司在这种情况下）和下载音乐文件您正在寻找供应商的硬盘驱动器。In our case, as stock photographers and photobuyers, it would be an image. 就我们而言，股票摄影师和photobuyers ，这将是一个图片。
At first glance, you might think that Napster-sparked free trading of music files would cause a serious reduction in retail sales. 乍一看，你可能认为， Napster公司，自由贸易引发的音乐文件，将导致严重减少，零售销售。On the contrary, it turns out to be a catalyst. 相反，它原来是一个催化剂。Studies show that music sales have never been better. 研究表明，音乐的销售收入从来没有好。After Napster is reduced to a common sense Internet company by the courts, it will no doubt evolve to a company that will promote new artists who have consented to their music being traded on-line. Napster公司后减少到一个共同的感觉互联网公司由法院，它无疑将演进到公司，将促进新的艺术家谁同意他们的音乐被交易在网上进行。
Could this work in our industry? 这项工作可以在我们的行业？The marketing part already has. 市场营销的一部分已经。Stock photo agencies such as Corbis and Index Stock Imagery, thatpractically give pictures away through royalty-free distribution, have found that the system both encourages on-line purchasing plus educates buyers in image utilization and graduating to higher-ticket image purchasing. 库存照片机构，如影像和索引库存意象， thatpractically给予了图片通过免费分发，发现该系统既鼓励网上购买加教育买家在图像的利用和升级到更高的购买机票的形象。Usage, the saying goes, begets more usage. 用法，俗话说，带来更多的用途。
THE SALES ANGLE销售角
But wait, if we give our photos away practically free, won’t that discourage photographers from making images in the future? 别急，如果我们让我们的照片以外几乎免费的，不会阻碍摄影图像制作的未来？If you’re not motivated to create, you won’t create. 如果你不积极地创造，你将无法创建。It’s common sense. 这是常识。
This is a natural reaction. 这是一个自然的反应。Every time a new technology has come along, the purveyors of the former technology get up in arms, trying to prevent the new from destroying the old. 每当一种新技术已经到来一直以来，传播者的前技术起床武器，努力防止新的破坏旧的。Whether radio (it was going to destroy newspapers), TV (it was going to destroy radio), cable TV (it was going to destroy network TV), or VCR’s (they were going to destroy movie theaters). 无论是广播电台（这是要摧毁报纸） ，电视（这是要摧毁电台） ，有线电视（这是要摧毁网络电视） ，或VCR的（他们要摧毁电影院） 。These media have learned to live harmoniously side by side, and everyone has benefited. 这些媒体已学会和睦相处并肩，大家都受益。
The Internet has opened the window for us to cease viewing business strategies through traditional, old-think lenses, and instead see all kinds of new possibilities. 互联网打开了窗口，我们停止观看的经营战略通过传统，旧思维镜头，而是看到各种新的可能性。The Internet’s peer-to peer possibilities open new distribution doors for creators of all products. 互联网的同行同行的可能性开辟新的分配大门创造的所有产品。
For stock photography freelancers, the system could work like this. 股票摄影自由职业者，该系统可像这样的工作。Software known as “digital rights management systems” will soon become available that will allow a photobuyer to enter your computer’s hard drive, search for specific pictures, download them, and purchase them. 软件被称为“数字版权管理制度”将很快到位，将允许photobuyer输入您的计算机硬盘驱动器，搜索特定的照片，将它们下载，并购买他们。The fee may be low (like with RF photography) but the volume will be high (several visitors a day). 收费可能较低（如与RF摄影） ，但数量将高（几个游客每天） 。The bottom line will be that pictures that otherwise would languish in your files gathering dust, will generate activity and sales for you. 底线将是照片，否则煎熬在您的档案收集粉尘，会产生活性和销售为你。
The peer-to-peer system probably won’t do away with the big boys. 在点对点系统可能不会放弃的大男孩。They themselves could evolve into a pay-per-use or subscription-based model. 他们自己可以发展成为一个付费使用或基于订阅的模式。They would share the revenue from sales with their photographers. 他们将分享销售收入与他们的摄影师。
Both models could survive. 这两种模式可以生存下去。The conglomerates could enter into general vertical markets themselves. 该财团可能进入一般的垂直市场本身。The Napster system would open a new door where the conglomerates would continue to produce and sell their generic images. Napster的系统将打开一个新的大门在集团将继续生产和销售的通用图像。The vertical (specialized) market where most individual freelance photographers would reside, would be too spare for the big conglomerates, and not as lucrative for them as the commercial stock photo market. 垂直（专业）市场，大多数个人的自由摄影师将居住，将过于备件的大财团，而不是对他们有利可图的商业市场股票的照片。This would open new possibilities in specialized markets for freelancers who weren’t part or who didn’t wish to be part of a stock photo agency of the past. 这将打开新的可能性在专门的市场，自由谁不属于谁或不希望的一个组成部分股票图片社过去。Stock photographers would deal directly with buyers.Internet technology today is too powerful, too ambitious, for lawmakers to regulate freedom of exchange of music, images, and graphic files. 库存摄影师将直接处理技术buyers.Internet今天是过于强大，过于雄心勃勃，为国会议员规范自由交换音乐，图像和图形文件。Eventually the dust will settle, and individual freelance stock photographers are bound to come out in an even better position than was available for them in the last century. 最终的灰尘会解决，个别股票的自由摄影师必将走出一个更加美好的立场比为他们提供在过去的20世纪。
Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes.罗恩Engh主任PhotoSource国际和出版商PhotoStockNotes 。
Business Notepad商务记事本
During downturns in the economy,在衰退的经济，
(we’ve been through four so far), photobuyers don’t like to spend precious time surfing the various picture sites, looking for a specific photo need. Instead they place a listing on the PhotoDaily with us at 2pm (CT). A subscriber who has the picture responds directly to the photobuyer. （我们已经通过四个迄今） ， photobuyers不喜欢花费宝贵的时间浏览各种图片的网站，寻找一个具体的照片需要。相反，他们一个上市PhotoDaily与我们在下午2时（电脑断层） 。阿订户谁的图片直接回应的photobuyer 。Not only does the member make a sale, but establishes a new contact with a photobuyer who seeks pictures in his/her photographic ... 不仅使各成员国销售，但设立了一个新的接触photobuyer谁要求的图片他/她的照片... Full Story全的故事
Photoshop软件
Working with Photoshop will actually make you a better photographer, since by separating out and manipulating brightness, contrast, hue, saturation, curves, levels, et al, you'll become more aware of all the components of a scene and how to capture the best possible image in your camera. 用Photoshop工作实际上将让你更好的摄影师，因为分离和操纵亮度，对比度，色调，饱和度，曲线，各级，等，你会更加认识到所有组成部分的一个场景，以及如何捕捉最好的形象，你的相机。And while Photoshop can do a lot to rescue a sub-optimal image, the better the image you put into your computer, the better the image you'll be able to provide your clients. 同时软件可以做很多救援分最佳形象，更好的形象你投入自己的计算机，更好的形象您可以提供您的客户。-DA 多巴胺
Will the new-on-the-scene large corporate market-driven stock photo houses treat photographers and their photos as commodities? 将新现场大型企业以市场为导向股票治疗房屋照片摄影师，他们拍摄的照片作为商品？
History tells us the answer could very well be yes. 历史告诉我们的答案很可能是肯定的。Take the example of the cartoon syndicates established in the 1920's under the guidance of newspaper king, William Randolph Hearst. 采取的例子卡通集团成立于1920年的指导下，报纸国王，威廉鲁道夫赫斯特。He first introduced the concept of cartoon syndicates. 他首先介绍了概念的卡通集团。
It works like this. 它的运作方式如。The cartoonist signs a contract that says that the syndicate will promote the cartoon if the artist will follow a certain cartoon theme and style, and keep to it. 漫画家签署了一项合同，表示该集团将促进漫画艺术家，如果将遵循一定的卡通片主题和风格，并保持它。The contract also states that the syndicate will own the copyright to the cartoon. 该合同还规定，该集团将拥有版权的漫画。Not the cartoonist. 不是漫画家。
How's that? 怎么？The syndicate owns the copyright? 该集团拥有版权？
If the artist decides to leave the syndicate, he or she cannot continue the cartoon. 如果艺术家决定离开该集团，他或她无法继续的漫画。The syndicate will appoint a new cartoonist to continue it. 该集团将任命一位新的漫画家继续它。
ONLY PEANUTS FOR PEANUTS仅花生的花生 Believe it or not, the late Charles Schultz, of Minneapolis, did not own the copyright to his cartoon, Peanuts. 信不信由你，已故的查尔斯舒尔茨，明尼阿波利斯，没有自己的版权，他的漫画，花生。The syndicate owned the copyright. 该集团拥有版权。Schultz received royalties, yes, and also promotion and endorsement monies, but he did not own the copyright on his own creation! 舒尔茨收到的特许权使用费，是啊，也增进和认可金钱，但他没有自己的版权自己创造！
Can the corporate stock photo agencies of the future institute a system something like this? 可公司股票摄影机构的未来建立一个制度这样的事情？They certainly could. 他们当然可以。Vulnerable young photographers in the future, trying to make a living, could conceivably be open to signing over their copyright privilege in return for a paycheck, royalties, or other monetary return. 脆弱的年轻摄影师在未来，努力使生活，可以想象开放签署其著作权的特权，以换取薪水，特许权使用费，或其他货币回报。
LESSON : Read the fine print. 教训：阅读的优良打印。Stock agencies are starting to treat stock photos as commodities, that are "popular today, and gone tomorrow". 库存机构正开始处理相片作为商品，这是“受欢迎的今天，明天去。 ”As an extra benefit to the agencies, they might want to secure the copyright of your short-lived generic stock photo. 作为一个额外的好处的机构，他们可能要确保您的版权短命一般股票的照片。Perhaps their enticement will be to pay you a higher percent royalty (60% instead of 40%) if you sign over your copyright. 也许他们的诱惑将支付你一个更高的百分之版税（占60 ％ ，而非40 ％ ）如果您对您的版权。
And don't forget, if they own the copyright, they are now free to digitally "enhance" your photo in any way they wish-such as changing the color of a flag or removing an object. 不要忘记，如果他们拥有版权，他们现在可以自由地数字化“提高”你的照片以任何方式他们希望，如改变颜色的国旗或删除一个对象。
If you are new to the stock photography field and you submit your images to a major stock photo agency, be careful not to sign over your copyright to the agency. 如果您是新来的股票和摄影领域提交您的图像，一个主要的证券交易所照片机构，小心不要签署了您的版权的机构。
COPYRIGHT STATEMENT版权声明 Here's an all-inclusive copyright statement concerning reproduction of your website photos. 下面是一个包容一切的版权声明繁殖的您的网站上的照片。Note that this statement also prohibits "use of any image as part of another photographic concept." 请注意，此声明还禁止“使用任何图像的一部分，另一个摄影的概念。 ”
"All photographs, text and code appearing on the PhotoSource International (PSI) sites are the exclusive property of the individual photographers and are protected under United States and international Copyright Laws. “所有的照片，文字和代码出现在PhotoSource国际（防扩散安全倡议）的网站的独有财产的摄影师和个人都受到美国和国际版权法。
Photographs, text and code may not be reproduced, copied, stored, or manipulated in any form without the written permission of the respective photographers or webmaster. 照片，文字和编号不得转载，复制，储存，或操纵任何形式的书面许可，各自的摄影师或管理员。This includes use of any image as part of another photographic concept or illustration. 这包括使用任何图像的一部分，另一个摄影的概念或说明。No image or any part of this site is within public domain. 没有图片或本网站的任何部分是在公有领域。
Rohn Engh , veteran stock photographer and best-selling author of "Sell & ReSell Your Photos" and "sellphotos.com," has helped scores of photographers launch their careers.罗恩Engh ，资深摄影师和股票市场最畅销的作者， “销售转售你的照片”和“ sellphotos.com ” ，已帮助数十名摄影师推出自己的事业。For access to great information on making money from pictures you like to take, and to receive this free report: "8 Steps to Becoming a Published Photographer," visit http://www.sellphotos.com 为获取信息的巨大赚钱图片，您想借此，并能获得这个免费的报告： “ 8步骤成为一个出版摄影” ，访问http://www.sellphotos.com
Of Interest利息
Your Digital Lightbox 您的数码灯箱
When a photobuyer wants to see a selection of your images, he or she up to this point in time would typically ask for low-resolution previews by email.当photobuyer希望看到一个选择你的图像，他或她到这个时候一般会要求低分辨率的预览电子邮件。Now, an alternative to email is quickly gaining ground and becoming more and more popular: namely a Digital Lightbox, sometimes called a viewing platform.如今，另一种以电子邮件正迅速取得进展，并越来越受欢迎的：即数字灯箱，有时所谓的观景台。
When a photobuyer requests to see a digital lightbox, the photobuyer当photobuyer请看到的数字灯箱，在photobuyer wants you to put up a selection of images for viewing on your website.希望您能提出可供选择的图像浏览您的网站上。(Compared to a traditional lightbox that you use to view your slides.) （相对于传统的灯箱，你使用查看您的幻灯片。 ）
A digital lightbox doesn't have to be fancy or complicated.数字灯箱不一定是幻想或复杂的。It它 can be something as simple as a separate page on your website that you can direct the photobuyer to.可以简单的东西作为一个单独的网页在您的网站上，您可以直接到的photobuyer 。The important thing here is to enable the重要的是使 photobuyer to view selections of your work side by side. photobuyer ，以查看您的选择并肩工作。
THE IMPORTANCE OF SHARING的重要性，分享
Another crucial detail when it comes to digital lightboxes is to make it easy for the photobuyer to share the lightbox with other decision-makers or clients.另一个关键细节是在数字灯箱是很容易的photobuyer分享灯箱与其他决策者或客户。 ... Full Story全的故事
COST OF TRAVEL OVERSEAS is always prohibitive for the stock photographer just starting out.旅行费用海外始终是高昂的股票摄影师刚刚开始了。One way to skirt around this problem is to become a Travel Agent. 方法之一裙子解决这个问题是要成为旅行社。
Become A Home-Based Travel Agent. 成为一个以家庭为基础的旅行代理商。
WHO SAID PHOTOGRAPHERS CAN’T WRITE? History in the Buffer - David Burnett, photojournalist, wrote this piece about his experience "in the buffer" covering the election night in Chicago.世卫组织说摄影师可以不写？历史缓冲区大卫-伯内特，摄影记者，写这片他的经验“缓冲区” ，其中包括在大选之夜在芝加哥。A remarkable diary of his election night experience. http://werejustsayin.blogspot.com/2008/11/history-in-buffer.html TAKEAWAY: When TIME Magazine made “the computer” the Man of the Year, they sent David Burnett to Pine Lake Farm to photograph me and my new Radio Shack TRS-80 Model II.显着的日记，他大选之夜的经验。 http://werejustsayin.blogspot.com/2008/11/history-in-buffer.html外卖：当时代杂志的“计算机”的年度风云人物，他们派出大卫伯内特松山湖农场拍摄我和我的新Radio Shack的立体声- 80模型二。You can see the picture TIME used at: http://www.photosource.com/rohntime你可以看到图片时使用： http://www.photosource.com/rohntime
